Thai entrepreneur connects Michelin bistros to those in need

Associated Press

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So she recruited a network of volunteers, including Michelin-starred chefs, to help those in her homeland whose already modest incomes were shattered by the pandemic restrictions.

Her group, COVID Thailand Aid, says it has reached more than 30,000 people in more than 100 locations with care packages and freshly cooked food.

On a recent afternoon, the 28-year-old was front and center in the Bangkok heat, helping distribute meals in a small, low-income community beside a railway line.

In bright blue T-shirts, she and her volunteers pressed boxes of spicy minced chicken and rice into the hands of residents. They also gave essential items like clothing, hand sanitizers and face masks.

Most residents are employed as maids, street vendors or shop assistants, and many haven’t worked for around two months.

“It means a lot to us. We are facing difficulties,” said Jintana Jantornsri, one of the community elders. “We can’t even pay rent. Many have no jobs and can’t sell anything. Everything is tough.”

Narkprasert decided to help after flight bans stopped her returning to France, where she runs property and e-commerce businesses.

She started out small, buying groceries for neighborhoods in need, but now has more than 450 volunteers who pull together food donations and care packages in more than 32 provinces.

Narkprasert is kept busy making appeals and fielding requests for help, then matching skills with needs, and sourcing goods, facilities and transport.

The results are impressive. Included in her network is a string of top-rated Bangkok restaurants. For this day’s mission, chefs from five eateries gathered at Bo.lan, which offered up its kitchen.

They prepared 300 servings of pad krapow gai, spicy minced chicken, for the rail-side community.

Three of the restaurants involved have earned Michelin stars, though that isn’t the point, said Megan Leon, a Mexican-American cook and food writer who is the project leader for the food donation drives.

“It’s just about getting together to try to feed people and make sure people have access to good food and that will make them feel good about themselves and help families that are in need,” she said.

Narkprasert’s business career has come to a sudden halt, and she hasn’t seen her husband for months. But she says she has no regrets.

She even thinks returning to her old life may be a challenge. This is, she said, “a really hard time to go back to it just because I still have this goal of helping more people.”

“I can always make money later, but I just want to keep helping people for now and then we will see how it goes,” she said.


Associated Press video journalist Tassanee Vejpongsa contributed to this report.


This story corrects the spelling of Narkprasert throughout.


While nonstop news about the effects of the coronavirus has become commonplace, so, too, have tales of kindness. “One Good Thing” is a series of AP stories focusing on glimmers of joy and benevolence in a dark time. Read the series here:

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